Branding for Builders. How Netflix defined a brand that helped…, by Gibson Biddle

How Netflix defined a brand that helped it to build a great product, and vice-versa. (I was VP Product from 2005–2010.) Twenty years ago, no one recognized the Netflix logo. But today, with more than…

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Branding for Builders

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Branding for Builders. How Netflix defined a brand that helped

Branding for Builders. How Netflix defined a brand that helped

Ask Gib: How did you decide that you are a builder, not a starter?

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What was the difference for you coming from a scaleup like Netflix