Branded cereal favourites can contain TWICE as much sugar as supermarket own versions

EXCLUSIVE: MailOnline compared the nutritional content of 10 of the UK
EXCLUSIVE: MailOnline compared the nutritional content of 10 of the UK's favourite branded cereals with options available at Tesco, ASDA, Sainsbury's, Waitrose and ALDI.

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The cereals with the highest sugar content revealed - is your child's favourite on the list?

Britain's biggest cereal brands contain 30% more sugar than same products in US

For me, the cereal isle, represents the worst of consumerism. High price low quality no nutritional value. Just fillers like sugar, corn, and rice. As much as $20/lb for convenience without benefit.

This Beloved 1990s Cereal Is Coming Back to Grocery Store Shelves — Eat This Not That