Specialized has created a Roblox bike experience - and it's

Advertising comes in all shapes but only seldom does it come in the form of a video game. I mean, there's the in-your-face Pepsiman but it's not often we see bike brands taking to the digital platform unless that brand is Specialized, this time taking to Roblox to raise its profile.

Specialized has a sprawling new online game. We took it for a spin

We dropped a @Roblox bike experience 💀🎮🚲👾 #roblox #specialized

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