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Kawaii: The Japanese Culture of Cuteness - Aqua Insights Japan Market Research

Sexism and Culture: Japan's Obsession With Kawaii - Savvy Tokyo

Why does Japanese culture value cuteness more than Americans? - Quora

Why Japan's Kawaii Culture is More Than Just a 'Fad

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Why do the Japanese want everything to be cute? - Quora

The Healing Power of Virtual Cuteness - Public Books